Fabric specializes in the positioning, branding and marketing of residential developments. We craft the stories, identities and experiences that define properties and turn them into coveted, celebrated places.
Downtown Los Angeles
For Sale New Construction
A pioneering development that introduced a new genre of modern, cosmopolitan residences to downtown Los Angeles – and became the best-selling address in Southern California.
The brand was chic, architecturally-inspired and forward-thinking, drawing a sophisticated new audience to what was still a very emerging neighborhood.