Fabric specializes in the positioning, branding and marketing of residential developments. We craft the stories, identities and experiences that define properties and turn them into coveted, celebrated places.
Marina del Rey
6 Story Podium
Modern. Coastal. Urban. Not often you come across that DNA. This was a brand that needed to express multiple virtues, yet deliver a cohesive look and mood that would get attention in a crowded Los Angeles market. We commissioned Swedish illustrator Stina Persson to create a series of watercolor illustrations that mixed notions of sun, beach, style and retreat, and complemented this with a neighborhood photo shoot that documented the surrounding retail scene and neighborhood fabric.