Fabric specializes in the positioning, branding and marketing of residential developments. We craft the stories, identities and experiences that define properties and turn them into coveted, celebrated places.
From our good friends at Project^ Development, The Union is a really cool near-campus apartment community that was developed on the site of a historic hospital. The site had a story but th building was entirely new. So we mixed genres and framed the brand around the notion of modern-heritage. We drew from the University’s archives and its collegiate past and mixed it with some bold, youthful illustrations that embraced the school’s colors and sense of pride.